Over the last year I have spent a lot of time thinking about identity resolution and how to do this in an an ever expanding ecosystem.
Identity Resolution is one of the most important ingredients in data assets.
What is identity resolution and how does it create value?
Identity resolution — the process of matching identifiers across devices and touchpoints to a single profile — helps build a cohesive, omnichannel view of a person/donor/organization/consumer, enabling brands to deliver relevant messaging throughout the customer journey.
Value is created through consolidated, accurate 360-degree profile. Identity resolution results when many data sources are integrated from many channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile.
How is it used?
Impact Reporting — accuracy
Predictive analytics — accuracy
Who's doing this in business and talking about it?
Great description and example at Civis Analytics
Another good example at Experian
A definitive guide from Segment.com
Drop me a note and your thoughts.
-DCN