If you are productizing predictive analytics or just trying to get buy-in around a model, try a case study to keep the momentum building and project moving forward.
Partner with revenue teams and client-facing leaders to recommend clients for invitation-only case studies.
Select organizations with leadership that believes in innovation and the size to try new things.
Manage your resources.
Hedge your bets and try to have at least two participants in each study.
Don't underestimate how much work this can be. Pick a maximum number of participants.
Be prepared to curate and guide a journey through lessons-learned and success.
Drop me a note and tell me how you do it.
-DCN